About Pet Honesty
Pet Honesty was founded in 2018 by Ben and Camille Arneberg in Austin, Texas, after their own pets reacted poorly to conventional treats loaded with unclear or synthetic ingredients. The brand builds its supplements around NASC certification, the National Animal Supplement Council's quality and compliance program, and every product is made in the US in GMP-compliant facilities. Formulation is guided by in-house PhD Animal Nutritionist Dr. Greg Reinhart alongside a Science & Health Advisory Council of veterinary and nutrition PhDs, rather than by marketing claims alone.
For cats, the lineup is built around functional treats and chews rather than a full food line: hairball support chews and a lickable puree, dental teeth-cleaning bites, a multivitamin, and a skin-and-coat supplement. What stands out across the cat range is the label discipline -- ingredients like psyllium husk, zinc, fish oil, and postbiotics with kelp and parsley are named directly rather than folded into a proprietary blend. The company has grown from an Austin startup into a brand carried in more than 9,000 retail stores including Target and PetSmart, and was named the American Kennel Club's official multivitamin supplement partner in 2025.
Brand website: pethonesty.com
What Pet Honesty makes
Pet Honesty's range runs wider than the products we review. The lines we know best from our own testing are marked with a star:
Hairball Support chews
dual-texture crunchy and creamy chews with fiber and fish oil — featured on House of Mittens
Hairball Remedy Lickable Puree
filler-free puree with psyllium husk and zinc in single-serve tubes — featured on House of Mittens
Teeth Cleaning Bites
dual-texture dental chews working through postbiotics, kelp, and parsley — featured on House of Mittens
Cat Multivitamin
lysine, prebiotics, and omega-3 fish oil for immune, digestive, and joint support
Skin & Coat Supplement
salmon oil and biotin chews for shedding and dry-skin support
Why we recognized Pet Honesty
The House of Mittens Top Brand recognition isn't paid for and can't be applied for. We award it to the brands whose products consistently stand out in our vet-reviewed category guides. Pet Honesty earned it on the strength of the products below, evaluated the same way every product on this site is: assessed against feline-health criteria, used with real cats, and judged on merit.
Pet Honesty products we rated highly
Cat Hairball Remedy Treats, Dual Texture Crunchy Creamy Hairball Treatment for Cats with Fiber and Fish Oil (30-Day Supply)
Owners report a real drop in hairballs and post-grooming vomiting within a few weeks of daily use, and the dual crunchy-and-creamy texture reads to a cat as a treat rather than a supplement, which is most of why acceptance holds up over weeks instead of days. A fiber blend paired with fish oil works on gut transit and coat condition at the same time, and it carries the strongest owner-reported palatability of any crunchy hairball treat in our review.
Read the 12 Best Cat Hairball Treats and Remedies of 2026, Vet-Reviewed guide →
Pet Honesty Vet Backed Hairball Remedy Lickable Puree, Salmon, 20 Ct
A creamy, lickable puree format drives the strongest acceptance in the Pet Honesty hairball range for cats that walk away from crunchy treats, and it is filler-free with no cellulose, corn, soy, or palm oil. Psyllium husk and zinc are named directly on the label rather than folded into a proprietary blend, and single-serve tubes fix the dose so nothing has to be measured.
Read the 12 Best Cat Hairball Treats and Remedies of 2026, Vet-Reviewed guide →
Pet Honesty Vet Approved Cat Teeth Cleaning Bites for Fresh Breath, 30 Day
A crunchy shell over a creamy center is the most texture-forgiving construction in our dental treat lineup, built for cats that spit out hard treats. The formula works through clinically studied postbiotics, kelp, and parsley rather than abrasion alone, and it is NASC certified, a real supplement-industry quality program with audits behind it. Its review base of 749 ratings at 4.5 stars is a solid evidence record for a treat this recent to market.
Read the 10 Best Cat Dental Treats of 2026, Vet-Reviewed guide →What earned Pet Honesty the recognition
- Featured across both our cat hairball treat and cat dental treat reviews, spanning crunchy chews, a lickable puree, and dual-texture dental bites.
- Formulas name their actives directly, including psyllium husk and zinc, fish oil, and postbiotics with kelp and parsley, rather than folding them into proprietary blends.
- NASC certified, a supplement-industry quality and compliance program with member audits, with every product made in the US in GMP-compliant facilities.
- Formulation is guided by in-house PhD Animal Nutritionist Dr. Greg Reinhart and a Science & Health Advisory Council of veterinary and nutrition PhDs.
- Grown from a 2018 Austin startup into a brand carried in more than 9,000 retail stores including Target and PetSmart, and named the American Kennel Club's official multivitamin supplement partner in 2025.