About Emerald Pet
Emerald Pet is a family-owned pet treat company founded in 2009 by two generations of the Novotny family, Glenn Novotny Sr. and Glenn Novotny Jr., who bring a combined 75-plus years in the pet industry. The company is headquartered in Walnut Creek, California, and builds its line around a "Simple Ingredients, Simply Delicious" philosophy: treats made in the USA with US-sourced ingredients, free of artificial colors, flavors, and added sugars or salt. Its feline lineup centers on grain-free, gluten-free, soy-free, and dairy-free dental treats and health-support treats, alongside a parallel canine range of dental chews, training treats, and crunchy and chewy snacks.
For cats specifically, Emerald Pet's dental treats come in five flavors, Chicken, Salmon, Tuna, Catnip, and Ocean Fish, sold in resealable pouches and tubs and formulated at 2 calories per treat, with fish-shaped pieces sized to encourage chewing rather than swallowing. The brand has been an annual recipient of both the Pet Business Industry Recognition Awards and the Pet Product News Editor's Choice Awards every year from 2019 through 2024, third-party industry recognition rather than a self-awarded claim. In our own testing for this category, we found its grain-free labeling on the Salmon dental treat held up under an ingredient-panel check, and its Wholly Fish! Tuna recipe stood out as a genuinely poultry-free crunchy option in a shelf where most "fish" dental treats turn out to be chicken-led.
Brand website: emeraldpet.com
What Emerald Pet makes
Emerald Pet's range runs wider than the products we review. The lines we know best from our own testing are marked with a star:
Feline Dental Treats
grain-free dental treats in Chicken, Salmon, Tuna, Catnip, and Ocean Fish, 2 kcal per treat — featured on House of Mittens
Wholly Fish! feline treats
chicken-free, grain-free crunchy treats built around a single fish protein — featured on House of Mittens
Feline Dental Stixx
a stick-format dental chew alongside the tub and pouch dental treats
Cat Health Treats
treats formulated for hairball and urinary tract support
Canine dental and training treats
a parallel dog lineup of dental chews, training treats, and soft and crunchy snacks
Why we recognized Emerald Pet
The House of Mittens Top Brand recognition isn't paid for and can't be applied for. We award it to the brands whose products consistently stand out in our vet-reviewed category guides. Emerald Pet earned it on the strength of the products below, evaluated the same way every product on this site is: assessed against feline-health criteria, used with real cats, and judged on merit.
Emerald Pet products we rated highly
Emerald Pet Grain-Free Cat Dental Treats with Salmon, 11 oz Tub
In our testing, this was the one grain-free dental treat on the page whose label held up under a full ingredient-panel read: pea flour and tapioca starch replace grain entirely, with no grain anywhere on the panel. It publishes 2 kcal per treat, a calorie disclosure most treats in this category skip, which makes it straightforward to plan into a cat's daily treat budget. The pieces run larger than most of the field, which matters because a mechanical dental treat only works if the cat is forced to chew rather than swallow it, and sun-cured alfalfa supplies chlorophyll as an identifiable, traceable ingredient behind its breath claim rather than a flavor spray.
Read the 10 Best Cat Dental Treats of 2026, Vet-Reviewed guide →
Emerald Pet Wholly Fish! Chicken-Free Feline Treats, Tuna Recipe, 3 oz
This is not sold as a dental treat and makes no dental claim, but in our research it filled a real gap: it was the only genuinely poultry-free crunchy cat treat we could find in a category where every VOHC-accepted dental treat, and most fish-named ones, turn out to be chicken-led once you read the panel. Its own ingredient list runs tuna, pea protein, tapioca starch, and chickpeas, with no chicken anywhere and a short nine-item panel finished with mixed tocopherols rather than artificial preservatives, giving a chicken-allergic cat a crunchy option that will not trigger a flare.
Read the 10 Best Cat Dental Treats of 2026, Vet-Reviewed guide →What earned Emerald Pet the recognition
- One of the few dental-treat labels in our testing whose grain-free claim survives a full ingredient-panel check, using pea flour and tapioca starch in place of grain.
- Publishes a per-treat calorie count (2 kcal) on the dental line, a disclosure most competing dental treats skip, which makes a daily routine easy to budget.
- Makes one of the only genuinely chicken-free crunchy cat treats we found for this category, filling a real gap for chicken-allergic cats in a shelf where fish-named treats are usually chicken-led.
- Made in the USA with US-sourced ingredients, and free of artificial colors, flavors, and added sugars or salt across its feline treat line.
- Family-owned since 2009 and a recurring recipient of the Pet Business Industry Recognition Awards and Pet Product News Editor's Choice Awards every year from 2019 through 2024.