About Reveal
Reveal Pet Food launched in 2017 under parent company MPM Products (Making Pet Food Matters), which was founded in 2002 by Roger Wood, Roger Coleman, and Jon Kinsley and is headquartered in Kennesaw, Georgia. The brand's guiding line is blunt: "If we can't make a better pet food, we won't make it at all." Reveal has been a certified B Corporation since 2021, a designation MPM Products pairs with several sustainability and ethical-business awards, including recognition from the Good Shopping Guide.
The lineup centers on limited-ingredient, grain-free wet food -- canned entrees and broth pouches built around a single named protein like chicken, tuna, or salmon -- alongside a smaller range of dry food and treats spanning kitten, adult, and senior formulas. Independent reviewers at Cats.com rate Reveal's ingredient quality 8 out of 10, noting recipes that are free from grains, fillers, and additives with a premium source of animal protein leading every can. That same transparency shows up in our own testing: Reveal's broth-and-fish cans are intentionally a complementary topper rather than a complete diet, and the brand states that plainly on the label instead of blurring the line.
Brand website: revealpetfood.com
What Reveal makes
Reveal's range runs wider than the products we review. The lines we know best from our own testing are marked with a star:
Wet Food Cans & Pouches
grain-free, limited-ingredient entrees and broth formats built around a single named protein -- our featured line — featured on House of Mittens
Dry Food
a smaller range of grain-free kibble formulas
Treats
bone broth and other natural treats made with the same limited-ingredient approach
Kitten Formulas
recipes formulated for growth-stage nutrition
Senior Formulas
recipes formulated for aging cats
Why we recognized Reveal
The House of Mittens Top Brand recognition isn't paid for and can't be applied for. We award it to the brands whose products consistently stand out in our vet-reviewed category guides. Reveal earned it on the strength of the products below, evaluated the same way every product on this site is: assessed against feline-health criteria, used with real cats, and judged on merit.
Reveal products we rated highly
Reveal Natural Wet Cat Food, Grain-Free Fish Variety in Broth (12 cans)
A short, transparent ingredient list -- named fish, broth, and little else, with no grains, fillers, by-products, or artificial additives -- makes it one of the cleanest labels you can buy for a picky or sensitive cat. The light broth format is superb for hydration and is the topper we most often suggest to get a stubborn cat to take in more water alongside their regular diet, and the high-protein, flaked whole fish is hard for finicky eaters to resist. It's inexpensive per can and widely available, making it an easy, low-commitment way to add moisture and variety over a complete diet.
Read the 8 Best Wet Cat Foods of 2026 guide →What earned Reveal the recognition
- The broth topper we reach for most often in our wet cat food reviews to get extra hydration into a cat that won't drink enough on its own.
- A short, transparent ingredient list of named fish and broth with no grains, fillers, by-products, or artificial additives -- rated 8/10 for ingredient quality by independent reviewers at Cats.com.
- Clearly labeled as a complementary topper rather than a complete diet, the kind of plain, unblurred labeling that matters most to owners reading a can for the first time.
- A certified B Corporation since 2021, part of parent company MPM Products' broader record of sustainability and ethical-business recognition.
- Founded in 2017 on a simple standard -- "if we can't make a better pet food, we won't make it at all" -- and still built around limited-ingredient, grain-free recipes.